CUBO sideboard is a playful split-level asymmetrical sideboard in a mid-gloss ‘All White’ finish.
We love the clean lines and the monochromatic colour palette of the hero piece of this storage collection. Captured here by the British Living Etc team for the June 2021 issue of the magazine
Cubo sideboard in a mid-gloss all white finish available from @dwell.co.uk
Photo by @jakecurtisphoto
Styling by @marianne_cotterill for British mag @livingetcuk
Even though we are a small team here at PFEIFER we are NOT small in ideas. It is actually the opposite - we are inspired by many things and sometimes have trouble keeping our ideas and thoughts compartmentalised. Our ‘Cubo sideboard’ is a great example of how thinking outside of the box, or in this case, playing with boxes can result in a sleek 3D cubic design.
Play is often part of our design and development process. For this project we created a collection of simple 3 dimensional cubes out of cardboard and tape - these little geometric shapes really allowed us to feel the form in space. Repeatedly stacking them and letting them tumble led the way to the beautiful split-level design of the final sideboard, complete with its sleek clean lines. Inspired by the repeated stacking cubic forms of American artist Donald Judd we then developed the sideboard into a small collection of ‘Living and dining’ storage pieces to brief with the retail buyer at Dwell.co.uk.
Leonhard has admired Judd’s work since his university days and we first saw his work IRL (in real life…. hey hey) in NYC in 2005. We were in town for our first ICFF (International Contemporary Furniture Fair) and the sounds and the sights of the Big Apple were intoxicating for us ‘freshed-faced country kids’. I remember Leonhard being mesmerised by this piece of work at the MOMA (Museum of Modern Art) and trying to investigate the construction details. He was so engrossed and leaning in looking closely at the bolted joints that he was startled by the MOMA Security guard who literally sang, MC Hammer style ‘You can’t touch that!’.
Photographs credits (L-R) Leonhard and Karla at MOMA, NYC 2005
Cubo sideboard designed by Pfeifer design 2021
Big Air Package by Christo 2013 / Location Oberhausen Germany / Image by Wolfgang Volz
Donald Judd aluminum boxes at sunrise at Chinati Foundation / Sunrise at Chinati
Cubo sideboard was inspired by the interlocking cubic spaces by Donald Judd, Aluminium boxes, billowing voluminous spaces by Christo, Big Air Package, 2013. Lopsided vases from the TERRA collection by VICARA, and beautifully organic ceramic tiles layered in a uniform pattern.
The Cubo collection consists of a sideboard, media-unit, bookcase and high cabinet and are available in a classic ‘All white’ finish and ‘Walnut/Grey’ colour combination.
Go to Dwell.co.uk to shop the collection.
Founded in London in 2003, Pfeifer has been designing high volume production furniture for retailers and manufacturers across Europe, Asia and the US. We are experts in the process of designing furniture and, to make it even better, we really love what we do.
If you would like a tailored PFEIFER Design portfolio presentation about how we can help your brand bring new retail products to your market please email us. We would be happy to hear from you.